Soccer Express
Google Ads Dashboard · June 2026
Overview
This export covers 2 Search/Local campaigns — no daily date-level or ad-creative data is included, unlike the Meta report.
Total Spend
$1,602.60
CAD
Conv. Value
$1,044.00
CAD
ROAS
0.65x
Return on Ad Spend
Conversions
7
Total Conversions
Conv. Rate
0.39%
Clicks → Conversions
Impressions
20,034
Ad Views
Clicks
1,776
Total Engagement
CTR
8.86%
Click-Through Rate
Avg. CPC
$0.90
Cost Per Click
Cost / Conv.
$228.94
Cost Per Conversion
Avg. Order Value
$149.14
Conv. Value ÷ Conversions
Campaigns
2
Active Campaigns
Conversion Funnel
Impressions
20,034
100%
Clicks
1,776
8.86%
Conversions
7
0.03%
Conv. Value
$1,044
0.65x ROI
Cost vs Conversion Value by Campaign
Campaigns
Campaign Performance
| Campaign Name | Spend | Impressions | Clicks | CTR | Avg. CPC | Conversions | Conv. Value | ROAS | Cost/Conv. | Conv. Rate |
|---|---|---|---|---|---|---|---|---|---|---|
| EK_Search_World_Cup_April_2026 | $603.51 | 14,278 | 1,440 | 10.09% | $0.42 | 7 | $1,044.00 | 1.73x | $86.22 | 0.49% |
| EK_GMB_Jun26 | $999.09 | 5,756 | 336 | 5.84% | $2.97 | 0 | $0.00 | 0.00x | — | 0.00% |
⚠️ Key Insight
EK_Search_World_Cup_April_2026 is the efficient half of the account: a 10.09% CTR and 1.73x ROAS
on $603.51 of spend, all 7 conversions came from here. EK_GMB_Jun26 spent $999.09 —
62% of the account's budget — for a 5.84% CTR and zero conversions. That's the Google-side equivalent of the
in-store_offers waste flagged in the Meta report this month: worth checking conversion tracking on this campaign
before assuming it simply isn't working, since it is generating real clicks.
Demography
Performance by Age Group
| Age Group | Spend | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|---|---|---|---|---|---|
| 45–54 | $218.74 | 293 | 10.30% | 4 | $686.00 | 3.14x |
| 18–24 | $220.42 | 194 | 8.13% | 1 | $148.00 | 0.67x |
| 35–44 | $314.90 | 350 | 9.51% | 2 | $210.00 | 0.67x |
| 25–34 | $369.57 | 437 | 10.12% | 0 | $0.00 | 0.00x |
| Unknown | $319.93 | 373 | 6.80% | 0 | $0.00 | 0.00x |
| 55–64 | $104.58 | 94 | 9.89% | 0 | $0.00 | 0.00x |
| 65+ | $54.46 | 35 | 9.33% | 0 | $0.00 | 0.00x |
Performance by Gender
| Gender | Spend | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|---|---|---|---|---|---|
| Male | $961.34 | 1,052 | 9.62% | 5 | $696.00 | 0.72x |
| Female | $328.10 | 361 | 9.33% | 2 | $348.00 | 1.06x |
| Unknown | $313.16 | 363 | 6.94% | 0 | $0.00 | 0.00x |
📊 Audience Insights
45–54 is the clear standout at 3.14x ROAS on just $218.74 of spend, echoing the same
age group's strength in the Meta report. 25–34 takes the largest age-based budget ($369.57) but has
converted zero times so far. By gender, Female converts more efficiently (1.06x vs 0.72x) despite
getting roughly a third of the budget Male does.
Devices & Landing Pages
Device Performance
| Device | Spend | Impr. | Clicks | CTR | Conv. | Conv. Value | ROAS |
|---|---|---|---|---|---|---|---|
| Mobile Phones | $1,163.98 | 14,866 | 1,452 | 9.77% | 4 | $486.00 | 0.42x |
| Computers | $412.68 | 4,972 | 307 | 6.17% | 3 | $558.00 | 1.35x |
| Tablets | $25.92 | 196 | 17 | 8.67% | 0 | $0.00 | 0.00x |
| Other / TV Screens | $0.00 | 0 | 0 | — | 0 | $0.00 | — |
Spend Share by Device
Landing Page Performance
| Landing Page | Spend | Impr. | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|---|---|---|---|---|---|---|
| /2026-FIFA-World-Cup | $1,558.72 | 23,390 | 1,719 | 7.35% | 7 | $1,044.00 | 0.67x |
| /top_category/Equipment | $14.41 | 1,972 | 1 | 0.05% | 0 | $0.00 | 0.00x |
| /top_category/Teamwear | $1.82 | 1,726 | 2 | 0.12% | 0 | $0.00 | 0.00x |
💻 Device & Page Strategy
Mobile phones take 73% of device spend but convert at just 0.42x, while Computers
— a quarter of the spend — convert at 1.35x, over 3x more efficient. The
/2026-FIFA-World-Cup landing page is doing all the work: it captured every one of the account's 7
conversions. The Equipment and Teamwear category pages are pulling meaningful impressions (1,972 and 1,726) but next
to no clicks — worth a look at ad-to-page relevance for those.
Regional Performance
Locations as matched by Google Ads — a few Ontario impressions are tracked at the county level (Simcoe, Grey, Northumberland) alongside the province-level "Ontario, Canada" row.
Performance by Location
| Location | Spend | Impressions | Clicks | CTR | Conversions | Conv. Value | Performance |
|---|---|---|---|---|---|---|---|
| British Columbia | $1,507.34 | 18,472 | 1,632 | 8.83% | 6 | $894.00 | Highest Spend, 0.59x ROAS |
| Ontario | $40.12 | 833 | 63 | 7.56% | 0 | $0.00 | Minimal |
| Quebec | $23.80 | 171 | 23 | 13.45% | 0 | $0.00 | Minimal |
| Alberta | $12.67 | 344 | 33 | 9.59% | 1 | $150.00 | 11.84x ROAS |
| Nova Scotia | $7.30 | 55 | 8 | 14.55% | 0 | $0.00 | Minimal |
| Manitoba | $4.15 | 53 | 8 | 15.09% | 0 | $0.00 | Minimal |
| Newfoundland and Labrador | $2.71 | 19 | 3 | 15.79% | 0 | $0.00 | Minimal |
| Saskatchewan | $1.79 | 29 | 3 | 10.34% | 0 | $0.00 | Minimal |
| Northumberland County, Ontario | $1.51 | 1 | 1 | 100.00% | 0 | $0.00 | Minimal |
| Yukon | $1.06 | 5 | 1 | 20.00% | 0 | $0.00 | Minimal |
| Prince Edward Island | $0.15 | 14 | 1 | 7.14% | 0 | $0.00 | Minimal |
| New Brunswick | $0.00 | 18 | 0 | 0.00% | 0 | $0.00 | Minimal |
| Grey County, Ontario | $0.00 | 6 | 0 | 0.00% | 0 | $0.00 | Minimal |
| Northwest Territories | $0.00 | 2 | 0 | 0.00% | 0 | $0.00 | Minimal |
| Simcoe County, Ontario | $0.00 | 12 | 0 | 0.00% | 0 | $0.00 | Minimal |
Spend by Location (Top 8)
🗺️ Geographic Strategy
British Columbia absorbs 94% of total Google spend ($1,507.34 of $1,602.60) — driven
largely by EK_GMB_Jun26 being geo-targeted there — but returns a sub-1x 0.59x ROAS. Alberta
is the sleeper: just $12.67 spent for a single $150 conversion, an 11.84x ROAS. It's a tiny sample, but
worth testing with a bit more budget given how far it stands out.
Monthly Report
📈 June Performance Summary
- Profitability: June closed at 0.65x ROAS ($1,044.00 conv. value on $1,602.60 spend) across 2 Search/Local campaigns.
- Conversion Volume: 7 conversions at an average value of $149.14, all attributed to a single landing page.
- Reach & Engagement: 20,034 impressions generated 1,776 clicks for a strong 8.86% CTR, though conversion rate was thin at 0.39%.
🎯 What's Working / Not
- EK_Search_World_Cup_April_2026 is solidly profitable at 1.73x ROAS and a 10.09% CTR.
- EK_GMB_Jun26 spent $999.09 (62% of budget) with zero conversions despite a healthy 5.84% CTR.
- The 45–54 age group and Computers device both convert well above account average.
🚀 Recommended Actions
- Audit conversion tracking on EK_GMB_Jun26 — clicks are healthy, conversions are not, which often points to a tracking or landing-page mismatch rather than pure audience mismatch.
- Shift incremental budget toward Computers and the 45–54 segment, both converting well above account average.
- Test a modest budget increase in Alberta, currently the most efficient location by a wide margin.
- Re-check ad relevance for the Equipment and Teamwear category landing pages — high impressions, almost no clicks.